Ben Sherman is one of the brand most of the smart casual guys are aware of. The Brand is famous for its clean, classic and still young vibe for those who love to be stylish, but elegant at the same time. We are big lovers of Ben Sherman and for those who do not know the brand yet, this time we had the chance to introduce you their new AW16 Collection.
In our opinion these classy laidback looks with artful contrasts, clean shapes and comfortable textures are for everyday.
At Ben Sherman they pride themselves on providing a complete sartorial wardrobe to the modern man. This season their collection is once again a core focus and is complemented by a wide selection of formal shirts, suiting accessories and dress shoes.
Blue Shirt | Chino
In 1963 Ben, the founder of this brand, was ready to launch the first Ben Sherman shirt.
These were a huge success, offering something brand new and previously unseen in England.
Interestingly it was exactly at this time that the first British youth culture was in full flow; the post war teddy boys. This movement had shown a new generation of youth that clothing could be a key indicator of their beliefs and signal their belonging to a culture or movement.
A second wave of young men came along who loved the sharp Italian style and this group went by the name of ‘ the modernists’ who quickly became known as ‘mods’. This British youth culture embraced the Ben Sherman shirt, loving it for its quality, slim-fitting style, its colour and unique design.
The feeling was that there simply had never been anything on the English scene like it. The Ben Sherman shirt was revolutionary and so was the ‘mod movement’. Through fashion and music, London and Britain were cool again, the swinging 60’s was in full flow and the atmosphere was euphoric.
Grey Shirt | Denim
Ben Sherman unveiled its Autumn/Winter 2016 Campaign named LONDON CALLING, a campaign who captured the essence of London.
Back to the roots is a key theme throughout the AW16 British story. The Ben Sherman AW16 collection is inspired by Carnaby Street – hub of style since London’s swinging sixties and home today of the Ben Sherman flagship store. Modern Britishness, signature detailing, re-explored checks and gingham remain at the fore in a collection that encapsulates the sights, styles and sounds of 1960’s London.
Founded in 1963 as shirt makers, the iconic Ben Sherman brand has been adopted by youth culture and style movements from the 1960’s Mods, Seventies Rockers, via Ska, Two-Tone and Brit Pop, to today’s current bands and style leaders.
The AW16 collection is masculine and easy men´s look – without losing that sharpness and going back to the roots for a distinctive look. Click here to explore more.
The German online store of Ben Sherman will be implemented soon but who can not wait to buy some cool items of BS. can visit these stores in Germany:
Rosenthaler Str. 31, 10178 Berlin, Germany
Ehrenstraße 6, 50672 Köln, Germany