This was our first time at Milan Fashion week and it was incredible! In this blog post we are going to tell you more about our personal experience and tips for Milan Fashion week.
During Fashion week it is always very busy, so make sure to book your hotel or Airbnb weeks ahead. Three weeks before FW we booked a very nice Airbnb apartment which was close to most of the shows and easy to reach the city centre. We stayed at the area “Guastalla”.
In Italy, you have to know that shops and restaurants are open later than in Germany. We were usually already on the road at 10/11 am and most of the shopping boutiques and restaurants were still closed. Another thing you have to know is that dinner in Italy is very late! Usually, people are having dinner around 9-10 pm, so it is easier for you to get a table at 8:00-8:30 during FW.
Our first show in Milan was from Byblos. The designs for this autumn was very expressive and artistic. The designer plays with different textures, geometrical motives and materials.
For dinner, we went to DRY restaurant in Brera, which is a place to be in Milan. This restaurant is very crowded and it is normal that you have to wait outside if you don’t have a reservation. Dry is known as a leader in the preparation of pizzas and cocktails. The pizza is classically Neapolitan, small, and with just the right balance between crunchy and soft. Beautiful interiors, with a wonderful programme of video art which brings the walls to life.
The next day we were strolling around Milano, checking out some areas like Navigli and Brera. These areas are perfect to take nice photos and to see nice dressed people. In Corso di porta ticinese you can find a lot of unique boutiques – you could say this is the “hipster area” of Milano.
During Fashion week there are not only shows but also a lot of designer presentations, which we could visit. This was one of our favourite presentation with minimalistic, warm and feminine designs by the brand Comeforbreakfast.
These are some of our favourite outfits from the show of Maurizio Pecoraro.
As part of the Shopping Triangle – Via Montenapoleone is an essential destination for luxury shopping in Milan. As well offering the latest ready-to-wear trends and designer clothes, it is also a top location to shop for some of the best Italian leather goods. So it is an irresistible place to indulge in some luxury leather accessories from world-class Italian designers. And Of course, we visited the Gucci Store there! And these super cool Gucci Ace Sneakers are Nhi’s Top purchase for this month. If you want to order them online, be aware that these sneakers are one size bigger than usual. Nhi has usual size 39, but for the Gucci sneakers she needed a 38.
This was a beautiful small restaurant near our home called L’ove Milano with super good breakfast! After a few days in Milan you really can not see Pasta and especially Pizza anymore haha.
Our Tips and Tricks for Milan Fashion Week
At 60 euro a person, many bloggers on a budget choose to skip the accreditation on Milano Modadonna, since it is no guarantee that you get invitations, nor does it place you in contact with brands. It is way better if you are contacting brands and designers yourself and many of them will not even ask you if you have been accredited. That is how we did it.
Some of the benefits of the accreditation are access to the Press Lounge to charge your phone and having breakfast and lunch buffet at the “Fashion Hub,” the newly dedicated space of the Camera Moda offices in the Gae Aulenti Piazza.
But you might be better off just exploring Milan for a place to have lunch or eating because the fashion hub is quite far from the centre
But even with an invitation, there is no guarantee that you can enter the show. As long as you do not have a VIP seat invitation, you have to wait outside with others from the press and buyers who are pushing each other to get to the front because then you have a better chance to enter. The security will wait at least 30 minutes even after the planned schedule until the “VIP” arrives and only then the standing invitation can enter. But it can happen that the place is fully occupied because there are more invitation and attendees than planned. So, after waiting so long you may end going home without seeing the show.
Our tip is if you are coming from outside from Milan and planning to come for FW, make sure that you have seat invitations to reduce stress. On the other hand, if you have no invitation for the smaller brands you can just wait outside in line with the standing invitation (press line) and if you have luck you can enter the show when they have still space for more guests. So the security won’t bother to check if you have any invitation. Furthermore, even if you don’t have any invitations to big fashion shows, just go to the location of the show, because in front of the location all photographers, bloggers and celebrities will be there and this will be also a good chance for you to be seen and get street style shots.
Food Places we visited and to be recommended:
Giacomo all’Arengario (with iconic view over Duomo)
Pasticceria Marchesi (yummy cakes and ice cream!)
Trussardi alla Scala
Yokohama (Fusion Sushi)
Yuan (Authentic Chinese, very good)
Canteen (Mexican Food)
Fonderie Milanesie (it is a little bit difficult to find, behind a gate)
California Bakery (one of the popular Breakfast places in Milano)